SEO Requirements
SEO requirement focuses on improving the visibility of website contents in pages and posts through search engines. Every search engine has its own method of authentication, crawling, frequency and many other criteria for searching and indexing your website. Keeping all these points the SEO functionalities should be prioritized to ensure appearance in the topmost position Google, Bing and other search engines.
SEO also include improving customer experience in terms of response time, effective page / post design. Some key functionality mentioned below:-
- Image size reduction
- Leverage Browser Caching
- Meta information
- Remove Query String
- Remove unwanted data
- Server Side Caching
- Sitemap of website
- Using 404 Plugin
- Video Optimization
- Site Analytics
In addition the below checklist should be followed to ensure the effectiveness of website for SEO.
Checklist for Optimizing Content
Whenever you write a new article or post, make sure the following are implemented to ensure that the post is fully optimized.
- Write the best content that you possibly can
- Write good post titles containing your keywords
- Shorten your permalinks where necessary and make sure they contain your keywords
- Use your H2's and H3's appropriately
- Add internal links all the time if possible and link to external authority sites where relevant
- Make sure images have the ALT text field
- Write a great meta description or use rich snippets
Optimizing Plugins
Plugins are extremely useful for building great WordPress websites but using the wrong one or having too many of them installed will slow down your site and affect your optimization.
Below are a few tips to help you better manage and optimize your plugins.
- Avoid using heavy weight plugins that have many features when you are using only a few of them e.g. Jetpack
- Delete all inactive plugins
- Where possible, insert code manually to your site rather than using a plugin e.g. adding Google Analytics
- Deactivate ongoing scans causing high resource usage e.g. Wordfence live traffic report
- Don’t forget to delete Hello Dolly and WordPress Importer which people often leave
WordPress Plugin Summary for SEO
| Features / Functions | Detail of features / functions | Plugin Vendor | Basic set up time in Hrs |
|---|---|---|---|
| Total Effort in Hrs | 10 | ||
| Image size reduction | Reduce image file sizes, improve performance and boost your SEO | Smush | 1 |
| Leverage Browser Caching | Leverage Browser Caching | Leverage Browser Caching | 1 |
| Meta information | Manage all Meta information | WP Meta SEO | 1 |
| Remove Query String | Remove Query Strings From Static Resources | Remove Query Strings From Static Resources | 1 |
| Remove unwanted data | tool for automatically cleaning your WordPress database so that it runs at maximum efficiency | WP Optimize | 1 |
| Server Side Caching | Caching data / files on the server side | W3 Total Cache | 1 |
| Sitemap of website | Create Site Map XML file of the website | Yoast SEO plugin / Google XML | 1 |
| Using 404 Plugin | The error page for missing pages / posts | Forty Four - 404 Plugin | 1 |
| Video Optimization | Otpimizes the video files | WP Video SEO | 1 |
| Site Analytics | Provide statistics about visitors, activities, geography etc. | Google Analytics / MonsterInsights / Jetpack | 1 |
2 Responses
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